Alan Fletcher: Merging Work & Play

As Alan Fletcher once said in a 1991 interview, “When you know that you do a certain thing quite well there’s a temptation to keep doing it in that way. You become a graphic cliche.” Holding to this mentality throughout his career, Alan Fletcher remains one of the most notorious graphic designers in British history.

Through the use of energetic color, bold type, and artifacts of Fletcher’s work, the layout design of this essay encapsulates the creativity and poise of Fletcher himself.

Scope of Work: Writing, Layout Design, Composition